In sale in french !
Authors
Alice Lehoux and Natacha Ruiz met at ISTA, the fashion business school dedicated to fashion, textiles and leather, at the Alsace campus in 2008. After having spent two years at the ISTA each took a different path, one went to Asia whilst the other explored the United States. Along the course of their careers, something clicked making them both drastically change their way of consuming fashion. By the end of 2016 they met in Paris and shared their experiences from the exciting universe of sustainable and ethical fashion. From that exchange a new wish was born: to create this guide, the result of their complementary experiences that they have decided to share to encourage their readers to become actors for better fashion.
Alice Lehoux
Photo Credit : Ana Puerto
A long time textile enthusiast, Alice’s great-grandparents worked in the linen industry in France and Belgium. She studied textile product management and after getting some experience as a social auditor she now works as a social conformity manager. Over the last 10 years, she has worked in the ready-to-wear industry as a product manager and a production manager, but also as a university teacher and has created her own ready-to-wear menswear brand in Asia. During her expat experience in Vietnam, she felt the need to go back to France in order to assist brands to find more sustainable methods that are entirely respectful of human beings and of the environment. In light of her experiences of the production conditions in the field she decided that it is time to act and that a radical change of business model in the textile industry is possible.
Natacha Ruiz
Photo Credit : Rosario Valente
An eclectic serial-entrepreneur, she studied communications, then marketing and fashion business training courses at ISTA, combined with Fashion & Design courses taken during her studies in New York. It is through cooperating with ethical and sustainable brands that something clicked, her diverse experiences with French and international brands (particularly with the French Federation of women’s ready-to-wear) encouraged her to create her own enterprise. She co-founded a company specialised in promoting and selling sustainable fashion and lifestyle brands in Paris. Following many entrepreneurial adventures, since 2017 she has been developing a company which reflects her own personality allying art, sustainable fashion, design and lifestyle: Poesia.
Find her vision and project on natacharuiz.com and her company Poesia.
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Poesia Consulting is in charge of promoting the book in partnership with Mango Editions.
